As you drive along the Nakuru–Eldoret highway, a familiar scene plays out…
Growing Green Minds: LCMC’s Child-led SDG initiatives
The Loyola Centre for Media and Communications (LCMC), in collaboration with the Nairobi Recyclers (NAREC), recently hosted an exhibition showcasing children’s contributions to environmental advocacy. This event, aligned with Sustainable Development Goal 12 (SDG 12): Responsible Consumption and Production, celebrated youth-led initiatives promoting sustainable products and practices, fostering a culture of environmental responsibility from an early age.
The exhibition highlighted projects from students of Nairobi Recycler (NAREC). Among the standout innovations were upcycled products from waste materials, handmade eco-friendly crafts, and sustainable gardening projects. Students from Nairobi Recyclers (Koinonia Community) shared their experiences in plastic waste management, displaying creative items made from recycled materials such as bags, planters, and home décor.

LCMC nurturing Edmund Rice students in tree planting to contribute to the global greening initiative
Additionally, panel discussions during the exhibition provided children with opportunities to engage policymakers, sharing their views on the importance of integrating sustainability into school curricula. Through this initiative, LCMC and NAREC are nurturing a generation that understands the impact of consumption patterns on the environment. Participating children learned about waste reduction, recycling, and the circular economy, fostering habits that extend beyond the classroom and into their homes and communities.
Sustainable consumption and production require a global commitment. Youth-led initiatives, such as those fostered by LCMC and NAREC, are vital in driving change from the ground up. By supporting educational programs and providing platforms for young advocates, governments, and organizations worldwide can ensure that future generations prioritize sustainability.
The LCMC and NAREC exhibition is a testament to the power of youth-led advocacy in achieving SDG 12. By empowering children to innovate and share their solutions, LCMC is fostering a sustainable future where responsible consumption becomes a way of life. It is time for the world to listen to these young voices and support their efforts to build a greener and more sustainable planet.
LCMC
Loyola Centre for Media and Communications (LCMC) is a Jesuit apostolate in Eastern Africa that empowers children and youth through media, education, and formation. Rooted in faith and creativity, it builds resilience, leadership, and values for a purposeful and ethical life.

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